Services and offerings were presented in a confusing and outdated manner. In addition, a key component for sales was missing: an online store to offer products specifically to specialty retailers. Our mission: to elevate the existing design to a high-performance, modern standard and to effectively communicate with the global dealer network.
Based on the onboarding process, we created an appealing, modern design that ensures a consistent brand experience across all devices. All content, including text and products, was migrated in a structured manner and prepared in two languages (German/English).
Als CMS nutzten wir wieder WordPress in der aktuellsten Version, um eine einfache redaktionelle Pflege und hohe Sicherheit zu gewährleisten.
Die neue Seite unterstützt Bewegtbilder wie Image- und Erklärvideos, um Funktionsweisen und Mehrwerte der Schutzscheiben anschaulich zu vermitteln.
The global dealer network is presented in a much more prominent and user-friendly way. An integrated dealer store with a permissions and role system enables dealer-specific discounts and tiered pricing, thereby laying the foundation for an efficient, customized ordering process.
- The result is a modern, responsive website that performs well on desktops, tablets, and smartphones. With WordPress as the foundation, we ensure regular security updates and a future-proof CMS. The modern, automated reseller store streamlines the ordering and shipping process, enables customized terms for authorized resellers, and strengthens collaboration with the global reseller network. Thanks to the new, modern public image, the products, the service portfolio, and ultimately the Insight KB brand are effectively promoted to the outside world.